ORGANIZATION SUMMARY:

World Relief is a global Christian humanitarian organization that is fighting for change that lasts, right here in the U.S. and across the globe. We bring sustainable solutions to the world’s greatest problems – disasters, extreme poverty, violence, oppression, and mass displacement. The organization is approximately 75 years old and has worked in over 100 countries around the world since its founding.

In the United States, we come alongside local churches, community organizations and hundreds of individual volunteers to support newly arriving refugee and other immigrant families. Today, we are proud to partner with over 6,000 local churches, and 95,000 volunteers globally to bring hope, healing and transformation to the most vulnerable.

Salary: $55,000 - $60,000 a year

POSITION SUMMARY:

Are you a person of compassion? An advocate for justice? Someone who stands up for the rights of the vulnerable and speaks out for the marginalized, the exploited and the forgotten? Do you believe in our calling as Christians to welcome the least of these and love our neighbor?

If you answered ‘yes’, to any of the above, World Relief, and millions of people around the world need you.

The key objectives of the Social Media Specialist role are to reach, nurture, and convert prospects into leads, donors, and advocates for the work we do. Through our social media advertising and other communication efforts, we aim to increase brand recognition and increase our conversion and engagement rates, enabling us to make a greater impact in the communities we serve.

Role & Responsibilities:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Create and implement comprehensive social media advertising strategies to support World Relief's mission and goals.
Plan, schedule, and manage social media advertising campaigns across various platforms.
Collaborate with the organic social media specialist to align strategies and maintain consistent messaging.
Maintain an editorial calendar to ensure a consistent posting schedule.
Develop engaging and visually appealing organic and ad content that resonates with target audiences across various social media platforms.
Develop and implement strategies to increase followers, likes, shares and other key engagement metrics, executing giveaways and campaigns to boost audience engagement and loyalty.
Monitor and optimize campaigns for click-through rate, cost per click, and other relevant KPIs.
Stay up-to-date with industry trends and emerging platforms to ensure our advertising efforts remain innovative and effective.
Brainstorm and experiment with new content formats, trends and strategies to keep our social media presence fresh and engaging.
Analyze campaign performance data and provide regular reports to demonstrate ROI and suggest improvements.
Foster collaboration with internal teams and external partners to ensure a cohesive and impactful online presence.
Work closely with the content and visual teams to provide recommendations and insights based on past campaign results.
Work with the Digital Marketing Associate to create and optimize automated workflows, including new lead onboarding series, event/trigger-based ads, and donation appeals.
Analyze and report on social campaign performance, providing insights and recommendations for continuous improvement for both organic and paid platforms

Knowledge, Skills, & Abilities:

Data-driven and curious mind.
Strong team orientation, able to collaborate well with others, share ideas openly, and adapt plans based on input of others.
Able to adapt to fast-paced, changing realities and needs during disaster response situations.
Proficient in Microsoft Office suite
Proficiency with platforms such as Meta Business Suite, Google Ads, and other relevant tools.
Strong understanding of paid advertising best practices, including list management, segmentation, A/B testing, automation, and optimization.
Excellent analytical skills with the ability to interpret data and derive actionable insights.
Knowledge of key paid advertising marketing metrics and KPIs.
Strong attention to detail, with the ability to manage multiple projects and deadlines simultaneously.
Excellent written and verbal communication skills.
Copy/writing skills
Ability to collaborate effectively with cross-functional teams, including content, visual
Design, and digital marketing while also working effectively in a remote team environment.

Requirements:

Mature and personal Christian faith
Committed to the mission, vision, and values of World Relief
Desire to serve and empower the Church to impact vulnerable communities
Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Evangelicals For the Health of The Nation document
Minimum of 2 years of hands-on experience in social media advertising, preferably in a nonprofit or donation-based organization.
Bachelor's degree in marketing, communications, or a related field preferred

World Relief offers a competitive benefits package (25 hours + per week):

- Medical, Dental, Vision

- Offer 16 company Paid Holidays + 4 additional Personal days per year!

- Paid Sick and Vacation Time

- Paid Parental Leave (12 weeks for qualified employees)

- FSAs: Medical & Dependent Care, & Commuter Funding

- Supplemental Life Insurance (employee, spouse, and children)

- Critical Illness, Hospital Indemnity, and Accident insurance policies

- Legal Shield Insurance

World Relief pays 100% for eligible employees:

- Group Term Life (employee, spouse, and children)

- Long Term & Short-term Disability

- Accidental Death and Dismemberment (AD&D)

- Long Distance Travel Insurance

- Employee Assistance Program (EAP)

World Relief - Retirement:

- 401K & Roth

- WR matches up to 4%, then an additional quarter percent up to 10%

- Eligibility: Full Time (40 hours per week) is eligible after 3 months of employment. Part time is eligible after 1000 hours in a year.

World Relief Discounts (Immediately Eligible):

- Verizon

- Pet Insurance through Nationwide

- Home and Auto insurance through Liberty Mutual

- Working Advantage Discount Program

- Active & Fit Gym Membership

World Relief is honored to be recognized with the Silver-level Cigna Healthy Workforce Designation for exceeding the core components of our well-being program including leadership and culture, program foundations and execution, and whole person health.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

· While performing the duties of this job, the employee is required to have ordinary ambulatory skills sufficient to visit other locations

· The ability to stand, walk, stoop, kneel, crouch, and manipulate (lift, carry, move) light to medium weights of 10-15 pounds.

· Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read application information.

· The employee frequently is required to sit, reach with hands and arms, talk and hear.

WORK ENVIRONMENT:

· General office setting. World Relief also offers hybrid and remote schedules for limited positions.

· Great lengths of time working on computer, reading from computer screen, entering information, standing at copier or fax machine, and some time on the phone or in virtual meetings may be required.

· Year-end archiving activities involve repeated lifting and bending.

· Physical, emotional and intellectual demands

· Equipment used: Employee computer (desktop or laptop), printer, and copier.

· All of the above duties and responsibilities are essential job functions subject to reasonable accommodation. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. This job description is not to be construed as an exhaustive statement of duties, responsibilities or requirements. Individuals may be required to perform any other job-related instructions as requested by their supervisor, subject to reasonable accommodation. This position description is not all-inclusive and is always under review.

We are proud to be an EEO/AA employer M/F/D/V.

For World Relief staff, strong commitment to the mission, vision, and values of World Relief is essential, and Christian faith is a prerequisite for employment, based upon United States federal guidelines provided in Title VII of the Civil Rights Act of 1964.

Legal Background in the United States

World Relief is both an equal opportunity employer and a faith-based religious organization. World Relief strictly prohibits and does not tolerate unlawful discrimination against employees on the basis of person’s race, color, sex, national origin, age, disability, genetic information, or any other characteristic protected under applicable federal, state, or local law, which does not conflict with the protections afforded World Relief as a faith-based employer.

In addition, physical or mental limitations will not be a factor in the application of World Relief's employment policies or employee practices, except for those situations in which occupational requirement make consideration of such factors necessary.

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