Compassion is hiring a
Remote Senior Manager, Growth Marketing (Paid Search & SEO)

The expected salary range for this position is $139,250.00 - $163,607.00. Employees in specific high cost of labor locations in the United States (such as San Francisco, CA and Seattle, WA) may qualify for a geographic differential. Compassion International is not responsible for third parties who omit this information when copying and re-posting job openings.

We are looking for a strategic, hands-on Senior Manager of Growth Marketing to lead and grow our search marketing program, encompassing paid search (SEM) and organic search (SEO). This role will manage a team and play a key part in planning and executing strategies that grow reach, engagement, and conversion through paid and organic search in support of Compassion’s mission.

You will drive day-to-day execution and set strategic vision for search efforts platforms and collaborating closely with web, creative, analytics, and other marketing teams to deliver measurable impact.

· Build and lead comprehensive growth strategies focused on driving qualified traffic, lead generation, and conversions through paid search (SEM) and organic search (SEO) across all areas of the funnel.

· Use audience insights, market trends, and competitive analysis to inform priorities and uncover new growth opportunities.

· Align search marketing efforts with overall marketing objectives.

· Analyze key performance metrics across SEM and SEO to identify trends, gaps, and optimization opportunities.

· Partner with analytics team to track KPIs and build dashboards that provide clear visibility into traffic, conversion, and ROI.

· Translate performance insights into tactical improvements and strategic shifts.

· Optimize paid search investment by evaluating the efficiency of spend and level of effort (LOE) relative to campaign deliverables, ensuring scalable performance and cost-effective outcomes.

· Oversee team’s day-to-day execution of paid search campaigns (e.g., Google Ads, Microsoft), including budgeting, bidding, keyword management, and creative testing.

· Guide team on ongoing optimization of organic search through keyword strategy, GEO/AI-driven insights, technical SEO improvements, and collaboration with content and web teams.

· Manage a regular testing cadence, including A/B and multivariate tests, to improve campaign effectiveness and landing page performance.

· Partner with content, creative, web, and analytics teams to ensure alignment across campaigns and initiatives.

· Communicate performance insights and campaign outcomes with stakeholders to ensure transparency and shared understanding.

· Collaborate with other marketing stakeholders to integrate search efforts into broader campaigns and growth programs.

· 7+ years of experience in growth marketing with a strong focus on paid search and SEO.

· 5+ years of proven experience leading teams and mentoring talent in a collaborative, fast-moving environment.

· Hands-on expertise with Google Ads, Microsoft Ads, and other paid search platforms.

· Hands-on expertise with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console).

· Strong understanding of content strategy, audience segmentation, and engagement best practices across major social platforms.

· Experience with web analytics platforms (e.g. Google Analytics, Looker Studio, Adobe Analytics).

· Strong strategic thinking paired with an analytical, performance-driven mindset.

· Excellent communication skills and the ability to work cross-functionally in a purpose-driven organization.