The Chosen is hiring a
Sr. Manager, Paid Media

📍 Dallas, TX

About the job

5&2 Studios connects people around the world to stories from the Bible through uniquely human and authentic storytelling. Founded by Dallas Jenkins following the global success of The Chosen, 5&2 has expanded into producing both scripted and unscripted series, an animated series, and an expansive library of digital content. The independent studio also manages its own distribution, marketing, studio facilities, and consumer product line.

The Sr. Manager, Paid Media, plays a key role in helping our stories reach audiences around the world. This role sits within the marketing organization and reports to the Director, Performance Marketing. This is a remote role with some travel required.

This leader will help design and execute performance-driven paid media campaigns that increase brand awareness, grow viewership, and drive meaningful engagement across our expanding ecosystem of content, products, and fan experiences.

ABOUT THE ROLE 
The Sr. Manager, Paid Media is responsible for planning, executing, and optimizing paid media campaigns across a diverse set of digital channels including search, social, connected TV, and display networks.

This role combines strategy, analytics, and creative collaboration. You will partner across marketing, creative, and strategy teams to ensure campaigns reach the right audiences with the right message at the right time.

Success in this role requires both a strong analytical mindset and a passion for mission-driven storytelling. The ideal candidate is comfortable translating data into insights, managing agency partnerships, and continuously optimizing campaigns to maximize impact and return on investment.

THIS MAY BE THE ROLE FOR YOU IF… 
  • You get a little thrill from watching a campaign dashboard light up with green arrows and improving metrics. 
  • You’re the kind of person who is always asking, “What if we tested this?” or “What happens if we try that audience instead?” Optimization isn’t a task for you, it’s a mindset.
  • You can speak both creatively and analytically. One minute you’re talking messaging and audience emotion, the next you’re deep in CTRs, ROAS, and conversion paths.
  • You enjoy bringing order to the chaos of modern marketing, managing platforms, agencies, budgets, and performance while keeping everyone aligned and moving forward.
  • You love collaborating with creative teams to turn great ideas into high-performing campaigns that actually reach the people who need to see them.
  • You’re curious about what’s next: new platforms, new formats, new ways of reaching audiences, and you’re not afraid to test something that hasn’t been tried before.
  • Most importantly, you’re excited about the idea that smart marketing can help meaningful stories travel further, connecting with people all over the world.

WHAT YOU’LL OWN
Paid Media Strategy & Execution
  • Develop and execute paid media strategies aligned with broader marketing and growth goals.
  • Manage the day-to-day relationship with the studio’s paid media agency of record (AOR), including campaign approvals, reporting cadence, and performance communication.
  • Launch and optimize campaigns across platforms, including:
  • Google Ads
  • Meta (Facebook & Instagram)
  • LinkedIn
  • TikTok
  • Snapchat
  • Programmatic display networks
  • Connected TV (CTV/OTV)
  • Monitor campaign performance and optimize targeting, creative, and bidding strategies to maximize return on investment.
  • Conduct keyword research, audience segmentation, and creative testing to improve performance.
  • Manage campaign pacing, budget allocation, and bid strategies to ensure efficient use of marketing spend.
  • Utilize automated bidding strategies such as Target CPA, Target ROAS, and Maximize Conversions to scale performance.

Analytics, Tracking & Reporting
  • Build and maintain paid media dashboards and reporting frameworks using tools such as Looker Studio, Datorama, or similar platforms.
  • Track and analyze performance metrics, including CTR, CPC, CPA, CAC, ROAS, and impressions.
  • Translate campaign data into clear recommendations that inform creative strategy, budget allocation, and campaign optimization.
  • Present campaign results, insights, and strategic recommendations to internal stakeholders.
  • Continuously test new channels, formats, and campaign approaches to expand reach and improve performance.
  • Ensure proper conversion tracking and campaign measurement, including UTM tagging and attribution tracking.
  • Manage attribution tools and reporting frameworks to measure campaign effectiveness.
  • Establish measurable KPIs and deliver timely performance insights.

Collaboration & Partnership
  • Partner closely with creative, content, and marketing strategy teams to develop compelling advertising creative and messaging.
  • Collaborate with marketing strategy leaders to ensure paid media campaigns support broader business objectives.
  • Work alongside internal teams to align landing pages, campaign messaging, and audience targeting with strategic briefs.
  • Manage agency and vendor relationships to ensure execution meets performance benchmarks and KPIs.
  • Serve as a key partner across marketing initiatives, helping campaigns scale effectively while maintaining brand integrity.

QUALIFICATIONS
  • 5–7+ years of experience managing paid media campaigns in a digital marketing or agency environment.
  • Proven experience working across major advertising platforms such as Google Ads and Meta Ads.
  • Strong analytical mindset with experience using marketing analytics and reporting tools.
  • Experience managing budgets, forecasting performance, and optimizing spend.
  • Excellent communication skills and the ability to present insights to cross-functional stakeholders.
  • Strong project management skills and ability to manage multiple campaigns simultaneously.
  • Ability to translate complex data into clear, actionable insights.
  • Familiarity with A/B testing, experimentation frameworks, and conversion rate optimization.

PREFERRED EXPERIENCE
  • Experience with programmatic advertising and demand-side platforms (DSPs).
  • Certifications in digital advertising platforms such as Google Ads or Meta Blueprint.
  • A creative and experimental mindset with a passion for continuous testing and optimization.

5&2 BRAND VALUES 

  • Authenticity: We speak honestly, we’re straightforward and real. Our marketing should never sound market-y. We don’t make promises we can’t keep or cut corners that sacrifice our vision. If a problem arises, we own up to it quickly and truthfully. We stay true to who we are, even if it means losing viewers in the process.

  • Intimate: We engage with our audience in a one-on-one conversation. Picture a person in your mind – they're sitting across from you, sinking into a comfy leather chair. All you're doing is having a conversation (even in headlines) with this one person. We speak directly and personally.

  • Disruptive: we are not bound by tradition; we are telling an old story in a new way. From our content and storytelling to our approach to fundraising and free streaming, The Chosen drips disruptiveness. We are forward-thinking - if there's a new way to do something, we'll give it a shot. Contrarian, but kind. We always keep one foot outside of our comfort zones and aren't afraid to challenge the status quo.

  • Playful: Sometimes you gotta stir up the water. “Playful” means that we don’t take ourselves too seriously. The Chosen tells the story of Jesus and His disciples the way they were – human, with all of the quirks and personality that comes with it. Our humor is witty and relatable with just the right amount of snark. We are cheeky and warm, not vulgar or disrespectful.

THE EXTRAS YOU DESERVE: 
We believe in rewarding our team with some serious perks! Here's what you can look forward to:

  • Unlimited Time Off & 12 Paid Holidays: Work hard, play harder—enjoy unlimited time off and twelve holidays on us.
  • Company-Paid Health, Dental & Vision: Your health matters—enjoy comprehensive coverage on us, with your dependents getting the same sweet deals! The Chosen will cover apx. 85% of your monthly health coverage costs.
  • 401(k) with up to 6% Company Match: We’ll help you grow your savings with a solid company match.
  • Paid New Child Leave: We’ve got your back during the most special moments with paid time off for new moms and dads.
  • Employer-Paid Life, LTD, & STD Insurance: Peace of mind, guaranteed—our insurance coverage takes care of the big stuff.
  • Merchandise Discounts for You & Your Family: Gear up with sweet deals on our swag—your family can join in too!
  • Wellness Perks: Stay happy and healthy with wellness goodies that keep you in tip-top shape.
  • Travel Opportunities: Pack your bags! Opportunities to travel to internal activations like theatrical premieres, ChosenCon, and our annual staff retreat are on the way! Not to mention opportunities to help on set and see The Chosen being produced in real-time.
  • The latest tech from Apple to make sure your at home set up is top notch

These extras are our way of saying, “Welcome to the team, we’re thrilled to have you!”
MARKETINGADVERTISINGPAID MEDIADIGITAL MARKETINGPROJECT MANAGEMENTANALYTICS
The Chosen Logo
📍 Location: Dallas, TX
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