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Barna Group is hiring a
Director of Digital Marketing - Hybrid

📍 Dallas, TX

WHAT YOU’LL DO:

Own and implement Barna’s strategy to drive traffic and owned-list growth
Manage Barna’s social media channels
Manage Barna’s email marketing
Manage Barna’s public website
Maximize traffic and conversion rate
Work with an editorial team to create a content marketing strategy
Report to the Vice President of Marketing and Digital

WHAT YOU’LL BRING:

Knowledge of SEO/SEM
Knowledge of Wordpress
Knowledge of Email marketing platforms (especially Active Campaign)
Knowledge of paid ads platforms (especially Meta and Google)
A proven track record of using content marketing tactics to drive impact
A good understanding of organizing and deploying content omnichannel
Experience in analytics; event tracking and reporting

THE OPTIMAL CANDIDATE HAS:

5 years of experience in digital marketing and/or content marketing
Proven track record of driving traffic and owned list growth
Experience partnering with other content, digital and ecommerce activities to support and coordinate

MARKETING SEO WORDPRESS DIGITAL MARKETING SOCIAL MEDIA MARKETING EMAIL MARKETING ADVERTISING MANAGEMENT

📍 Location: Dallas, TX

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