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Barna Group is hiring a
Director of Digital Marketing - Hybrid
📍 Dallas, TX
WHAT YOU’LL DO:
- Own and implement Barna’s strategy to drive traffic and owned-list growth
- Manage Barna’s social media channels
- Manage Barna’s email marketing
- Manage Barna’s public website
- Maximize traffic and conversion rate
- Work with an editorial team to create a content marketing strategy
- Report to the Vice President of Marketing and Digital
WHAT YOU’LL BRING:
- Knowledge of SEO/SEM
- Knowledge of Wordpress
- Knowledge of Email marketing platforms (especially Active Campaign)
- Knowledge of paid ads platforms (especially Meta and Google)
- A proven track record of using content marketing tactics to drive impact
- A good understanding of organizing and deploying content omnichannel
- Experience in analytics; event tracking and reporting
THE OPTIMAL CANDIDATE HAS:
- 5 years of experience in digital marketing and/or content marketing
- Proven track record of driving traffic and owned list growth
- Experience partnering with other content, digital and ecommerce activities to support and coordinate
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